Advertising
The Harvard Crimson is the nation’s oldest continuously published daily college newspaper and the only daily publication of Cambridge, Massachusetts. We work with advertisers ranging from national companies to local businesses, from student recruiters to advertising agencies.
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The media and advertising industry is a constantly changing landscape, and our business team is focused on innovative advertising solutions to stay ahead of the curve and deliver results to our clients.
Strategy Department
The Harvard Crimson's Department for Marketing and Innovation
WHAT WE DO
Developing creative and impactful solutions
The Strategy team relies on ambition; we use our intrinsic momentum to launch new creative projects and initiatives that will help make The Crimson more productive, professional, and profitable than ever before.
Through the Crimson Brand Studio, we work directly with clients to create innovative, impactful content focused on their brand’s unique value proposition.​
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We utilize analytics platforms to gain data-driven insights that steer department and product strategy.
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We launch and promote new business ventures within The Harvard Crimson.
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INDUSTRY TO HERE
The sponsored content industry is booming
Sponsored Content is a relatively new industry that continues to develop rapidly. It combines product advertising with compelling stories and has been shown to increase consumer interest. The Crimson officially started its Brand Studio in 2018, becoming the first collegiate newspaper to do Sponsored Content. At the Crimson Brand Studio, we embrace this new form of marketing and work with both local and international clients.
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8x
cheaper cost per click than traditional advertisements
70%
of people prefer to learn about companies through sponsored content than banner ads
4x
higher average click-through rates than traditional display ads in the U.S.
OUR METRICS
See the people and places your brand can reach.
1,470
Average Page Views for a Premium Article
6x
Time Spent on page relative to Crimson News articles
3.5x
More Page Views than Crimson News Articles
University daily since 1873
The Crimson Brand Studio
Address: 14 Plympton St,. Cambridge MA, 02138
Email: thecrimsonbrandstudio@thecrimson.com
Phone: (617)-576-6600 ext. 202