Advertising
The Harvard Crimson is the nation’s oldest continuously published daily college newspaper and the only daily publication of Cambridge, Massachusetts. We work with advertisers ranging from national companies to local businesses, from student recruiters to advertising agencies.
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The media and advertising industry is a constantly changing landscape, and our business team is focused on innovative advertising solutions to stay ahead of the curve and deliver results to our clients.
Celebrating Timeless Moments with Baume & Mercier
CASE STUDY
IN PARTNERSHIP WITH BAUME & MERCIER,
The Harvard Crimson Brand Studio launched a multimedia campaign designed to position the Swiss luxury watchmaker as the watch of choice for life’s most meaningful milestones. By aligning Baume & Mercier’s heritage with Harvard students’ transitional moments, such as graduation, academic achievement, and new beginnings, the campaign elevated brand relevance among a highly engaged and influential audience.
Baume & Mercier, a storied luxury watchmaker with nearly 200 years of history, sought to deepen visibility among a younger, aspirational cohort while reinforcing its identity as a symbol of achievement and sophistication
THE GOAL WAS TO MOVE BEYOND TRADITIONAL ADVERTISING AND CREATE AUTHENTIC RESONANCE THROUGH STORYTELLING AND TARGETED DIGITAL ENGAGEMENT.
Our strategy centered on a blended content approach that combined narrative storytelling with data-driven digital products:
Sponsored Content Article: A sponsored editorial piece—A Time to Remember: Celebrating Graduation With Baume & Mercier—crafted a compelling story around the emotional significance of marking life milestones with a Baume & Mercier timepiece.
Newsletter Outreach: Leveraging The Crimson’s newsletter to deliver premium brand messaging directly to a receptive audience.
Sponsored Instagram Campaign: Curated social content optimized for engagement and visual storytelling to expand reach beyond the core Crimson audience.
CLASSIMA
CLIFTON
HAMPTON
THE RESULTS:
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22,000+ INSTAGRAM IMPRESSIONS WITH A 44% HOOK RATE
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5,300+ NEWSLETTER CLICKS
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ALL DIRECTED TOWARDS THE CRIMSON'S HIGHLY UNIQUE AUDIENCE, POSITIONING BAUME & MERCIER AS A SYMBOL OF ACHIEVEMENT AND TRANSITION WITHIN A CULTURALLY RELEVANT CONTEXT.
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TOGETHER, THE CAMPAIGN TURNED TIMELESS STORYTELLING INTO MEASURABLE IMPACT WITH A NEW GENERATION OF LUXURY CONSUMERS.
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