Advertising
The Harvard Crimson is the nation’s oldest continuously published daily college newspaper and the only daily publication of Cambridge, Massachusetts. We work with advertisers ranging from national companies to local businesses, from student recruiters to advertising agencies.
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The media and advertising industry is a constantly changing landscape, and our business team is focused on innovative advertising solutions to stay ahead of the curve and deliver results to our clients.
Why The Harvard
Crimson?
When Hudson River Trading partnered with The Harvard Crimson, the objective was clear: reach analytically driven, technically exceptional students and position HRT as a premier destination for quantitative talent.
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With a reputation for blending deep mathematical research, cutting-edge engineering, and real-world market impact, HRT needed more than visibility, it needed resonance.
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Our strategy focused on delivering high-intent engagement across digital platforms and curated content placements that spoke directly to Harvard’s most ambitious problem-solvers.
Our Impact
360K
Total Digital News Display Viewers
3.5K+
Total Site Visitors
During Campaign
23.3%
Overall Website
Click Through Rate
Products Used
PRINT ADVERTISING
The Harvard Crimson print edition continues to offer high-impact advertising that cuts through the noise of today’s fast-moving digital landscape. Distributed across Harvard’s campus and read by students, faculty, administrators, and alumni, Crimson print ads provide a tangible, trusted platform that commands attention in a way social feeds often cannot.
DIGITAL NEWS DISPLAYS
The Harvard Crimson offers premium digital advertising across our news displays in Harvard houses, the Science Center Plaza, and Annenberg Hall. Research shows digital signage drives over 80% recall and outperforms static flyers; making it an ideal way to promote your products, services, and events to students, faculty, and campus visitors daily across campus.
ONLINE CAREER GUIDE
The Harvard Crimson offers an Online Career Guide designed to connect employers directly with Harvard students exploring internships, fellowships, and full-time opportunities. Featured prominently across The Crimson’s high-traffic digital platforms, the guide provides targeted visibility among an ambitious, career-focused audience actively seeking next steps.