Advertising
The Harvard Crimson is the nation’s oldest continuously published daily college newspaper and the only daily publication of Cambridge, Massachusetts. We work with advertisers ranging from national companies to local businesses, from student recruiters to advertising agencies.
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The media and advertising industry is a constantly changing landscape, and our business team is focused on innovative advertising solutions to stay ahead of the curve and deliver results to our clients.
CASE STUDY
KEEZER'S
HARVARD CRIMSON'S SPONSORED CONTENT
AND LOCAL BUSINESSES
Our Mission
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Keezer’s is a local business known for bespoke tailoring and curated formalwear.
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Tailoring Keezer's to the Harvard community, this partnership positioned Keezer’s as the go-to for students preparing for interviews, formals, and milestone moments—grounded in legacy, personalized service, and timeless style.
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Fittingly, we created a Sponsored Content Article.
Strategy + Creative
We chose sponsored content because Keezer’s is a trust-and-service brand, and an editorial-style narrative is better at building credibility than interruptive ads. The piece framed formalwear around real student milestones (career recruiting, campus formals, graduation), focusing on craftsmanship, custom fit, and the confidence that comes from being well-prepared. The story concluded with a clear call-to-action designed to turn engaged readers into high-intent clicks.
Why Sponsored Content?
Sponsored content consistently outperforms traditional display for discovery and efficiency:
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70% of people learn about companies through sponsored content vs. banner ads
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4x higher average CTR than traditional display ads in the U.S.
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8x cheaper cost per click than traditional advertisements
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For Keezer’s specifically, sponsored content worked because it let us sell the experience (service, fit, legacy) in a credible voice—and then convert that trust into measurable action through a prominent CTA.
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For more sponsored content examples:
Our Performance
Our results show strong engagement and conversion from readership to action, indicating strong alignment between the message, audience, and format.
Visits:
6,000+
Button Clicks:
250+
CTR:
3.65%
The article reached a meaningful volume of readers, showing strong top-of-funnel awareness and interest. For a brand like Keezer’s—where students may not need tailoring every day—this level of readership matters because it plants the brand in people’s minds ahead of key moments like recruiting season, formals, and graduation.
These clicks represent high-intent actions—readers who didn’t just consume the story, but took the next step to learn more, book, or engage directly with Keezer’s. For service-based retail, that jump from “interest” to “action” is the most valuable signal because it indicates real consideration, not just passive attention.
A 3.65% click-through rate signals that the sponsored content successfully turned attention into action at a strong rate. It suggests the creative and positioning (bespoke service, student milestones, confidence/fit) resonated with readers—and that the CTA placement and framing made clicking feel like a natural next move rather than an intrusive ad.
Conclusion
The Keezer’s partnership shows how sponsored content can translate brand story into measurable action. By grounding bespoke tailoring in student-relevant moments—interviews, formals, and milestone transitions—we positioned Keezer’s as both aspirational and immediately useful. The results reflect that alignment: strong readership (6,197 visits) paired with clear intent (226 button clicks) and an efficient conversion rate (3.65% CTR). Overall, the campaign reinforced Keezer’s legacy of personalized service and refined style while delivering performance that supports sponsored content as an effective channel for premium consumer retail brands.
