Advertising
The Harvard Crimson is the nation’s oldest continuously published daily college newspaper and the only daily publication of Cambridge, Massachusetts. We work with advertisers ranging from national companies to local businesses, from student recruiters to advertising agencies.
The media and advertising industry is a constantly changing landscape, and our business team is focused on innovative advertising solutions to stay ahead of the curve and deliver results to our clients.
Case Study
HUCKBERRY
Huckberry, a premium online shop known for its curated collection of adventure-inspired apparel and lifestyle products, partnered with The Harvard Crimson for a 2024 holiday gifting campaign. The collaboration aimed to bridge Huckberry's rugged-yet-refined brand identity with the Harvard community's unique blend of sophistication and practicality. The challenge? To position Huckberry as the ultimate one-stop destination for winter gifting and style—effortlessly combining adventure and academia.
Objectives
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Drive Brand Awareness: Introduce Huckberry to Harvard students, faculty, and alumni as a premium lifestyle brand.
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Promote the Holiday Gift Guide: Showcase Huckberry's curated selection as the ideal holiday shopping resource for the Harvard audience.
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Boost Sales During Cyber Week: Highlight Huckberry's holiday deals starting November 25th, just in time for gifting season.
Strategy
To engage the Harvard community, The Harvard Crimson created an immersive content-driven campaign tailored to the university's culture and winter lifestyle. The campaign revolved around a comprehensive Holiday Gift Guide integrated into the Crimson’s digital and print platforms.
The content was styled to reflect the Harvard experience—icy walks across campus, frosty winds by the Charles, and winter lectures demanding both style and warmth. By aligning Huckberry’s products with these shared experiences, the campaign created a seamless connection between the brand and its target audience.
